Category Archives: PR

Getting Your Message Out

Now that your books are ready to go, It’s time to decide who you will be giving them to. One professional who mentors advisors and consultants says that to really take advantage of the project, no one should have less than 1,000 copies. One thousand copies? Continue reading

Read More!

Marketing Differentiation: Public Relations

When planning marketing strategies, financial advisors often forget one important element –Public Relations (PR). It’s important to think about this “free” marketing tool up front as it can usually be used to drive the success of all your other efforts. Continue reading

Read More!

Developing a Top Notch Media List

How do you get the word out about you and your services without spending a lot of money? Public Relations. PR consists of having an important message to share and getting members of the media excited about it so they want to include you. However, the first thing you need to do is compile of a list of media contacts. Here are some ideas to help you get started. Continue reading

Read More!