Category Archives: Marketing

Getting Your Message Out

Now that your books are ready to go, It’s time to decide who you will be giving them to. One professional who mentors advisors and consultants says that to really take advantage of the project, no one should have less than 1,000 copies. One thousand copies? Continue reading

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Marketing Your Book

It’s been a lot of work, but you now have your book in hand and you’re ready to start using it as a marketing tool. To more effectively get your message across to existing and potential clients, spend some time developing a cohesive marketing campaign focusing on three things: Continue reading

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The Big V …

VALUE! It’s what everything we do is based on. Relationships are judged by the value they add to our lives. We’re judged by the “true” value we provide to our customers! We judge our customers on the value they provide to us –both monetary and relationship based. Continue reading

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Goal Setting for a Happier More Successful Life

While it’s estimated that 40% of Americans set new goals for the New Year, only 8% of people achieve them. (1) In fact, most are forgotten within the first few weeks, while the semi-successful work at their goals for 6 months. So what is the secret to setting goals and sticking to them? Continue reading

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Marketing Differentiation: Direct Mail

So, how effective is direct mail? Do people throw it into the trashcan without even looking at it? Many direct mail pieces will be tossed. That’s why it is so important your marketing pieces stand out from the hoards of junk mail a person will receive. Here are some tips for doing that: Continue reading

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Your Differentiation Factor

To more effectively get your message across to existing and potential clients, your marketing campaign should focus on three things:

1) The message you want to convey to clients
2) Points that differentiate you from your competitors
3) The needs of your specific market Continue reading

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AUTHORS: Ten Powerful Tips for Marketing Your Book

If you’ve taken the time to write a book, make sure you take the time to get full benefit of your efforts. Here are some powerful marketing tips to help you reap the rewards of your efforts. Continue reading

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4 Tips for Developing an Effective Marketing Campaign

It’s surprising how many entrepreneur start a busines without giving adequate thought to how they will market it. Here are 4 tips to help you get started. Continue reading

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Launch Your Business With Creative Marketing

While many financial advisors acknowledge the need for an effective marketing plan, few actually understand fully how to create and implement one. Do you? Continue reading

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Marketing to Make Your MARK!

Do you have all the clients you need… and never want any more? If so, then don’t waste your time reading this article. However, if you are continually growing your financial advisory practice, and realize there is a need to consistently “replenish” your client base, then you probably understand the importance of marketing. Continue reading

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