Category Archives: Marketing/Advertising

Does Your Story Have a Message?

We’ve all heard how important stories are when trying to convey a message to an audience, clients or even during one-on-one conversations. However, the message the story conveys makes it much more important than just entertainment value. The following questions … Continue reading

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The Big V …

VALUE! It’s what everything we do is based on. Relationships are judged by the value they add to our lives. We’re judged by the “true” value we provide to our customers! We judge our customers on the value they provide to us –both monetary and relationship based. Continue reading

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Your Differentiation Factor

To more effectively get your message across to existing and potential clients, your marketing campaign should focus on three things:

1) The message you want to convey to clients
2) Points that differentiate you from your competitors
3) The needs of your specific market Continue reading

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