Daily Archives: April 26, 2017

Getting Your Message Out

Now that your books are ready to go, It’s time to decide who you will be giving them to. One professional who mentors advisors and consultants says that to really take advantage of the project, no one should have less than 1,000 copies. One thousand copies? Continue reading

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Marketing Your Book

It’s been a lot of work, but you now have your book in hand and you’re ready to start using it as a marketing tool. To more effectively get your message across to existing and potential clients, spend some time developing a cohesive marketing campaign focusing on three things: Continue reading

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Why Do Seminars?

I’m sure you know of advisors who have built their businesses from the ground by doing client seminars. Of course, you’ve probably also heard of advisors who have held a few seminars with poor results and have sworn off of them forever. Wherever you may fall in this equation, you need to know that when planned correctly, seminars can be one of the most effective ways of promoting your services to prospects. Continue reading

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The Big V …

VALUE! It’s what everything we do is based on. Relationships are judged by the value they add to our lives. We’re judged by the “true” value we provide to our customers! We judge our customers on the value they provide to us –both monetary and relationship based. Continue reading

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